WHAT IS THE MURRAY & ROBERTS CEMENTATION VALUES-IN-ACTION INITIATIVE?
Murray & Roberts Cementation launched the Group Values [Respect, Integrity, Care, Commitment, and Accountability] as “Values-In-Action”. Why? Values can only be enacted if people put them into action with daily practices i.e. through their behaviours, decisions and words.
We created a symbol for each value with this concept in mind. We used real people to create each symbol to stress the importance of Values-In-Action through people. However, symbols hanging on walls do not embed a culture, we therefore created infographics for each value explaining:
• What each value means at Murray & Roberts Cementation;
• Why it is important; and
• What each value looks like in action at Murray & Roberts Cementation.
The rolling out process I adopted was an inclusive one, I introduced each value with a Values-In-Action story based on my experience at Murray & Roberts Cementation and then encouraged employees to share their values-aligned stories. This Values-In-Action awareness campaign resulted in a Values-In-Action storybook, which is a collation of stories submitted. This is available on our intranet site and will be included in the induction of new employees in order to expose them to what the values look like in action at Murray & Roberts Cementation.
I appreciate every employee who took the time to share their experiences with Murray & Roberts Cementation. Have a look at the infographic of a Values-In-Action story on Respect.
WHAT ARE SOME OF THE GOALS YOU WOULD LIKE TO ACHIEVE WITH THE CAMPAIGN?
The values of Respect, Integrity, Care, Commitment and Accountability were presented to employees as RICCA. RICA is a common acronym in South Africa, used across levels from frontline employees to top management thus easily remembered. RICA requires South Africans to validate their personal details from time to time, similarly RICCA will require employees to ‘validate’ their behaviour to ensure alignment with Murray & Roberts Cementation’s values; validation will be informed through the Murray & Roberts Cementation Leadership 360° survey and the Murray & Roberts Cementation annual company-wide survey.
Following the release of survey results leaders will be required to implement action plans for areas of improvement and success will be measured in the next survey cycle.
The ultimate aim of this initiative is to fully embed RICCA within Murray & Roberts Cementation in order to achieve a values based performance driven culture.