In 2000,
we made a commitment to a new future for Murray & Roberts. We said that
this would require the delivery of results in certain key areas. A year
later, we report back on our performance.
| |
Face
up to the problems impacting on our credibility |
| |
We have achieved strategic clarity and operational
focus and we exceeded our performance targets for the year under
review.
Our share price performance over the year reflects the improved
confidence of investors in our group, our leadership team and our
Rebuilding Murray & Roberts strategy. |
|
 |
| |
Implement
a disposal strategy for non-core operations |
| |
During the year, we disposed of Main Pipesystems,
Bellambie, Licence Mining, Stone Stamcor and TLF. After the year-end,
we disposed of Woodline and Harvey Fielders.
In addition, we liquidated Alloy Wheels International (Canada) and
finalised the liquidation
of Astas.
Negotiations for the disposal of Alloy Wheels International and
our investment in Unitrans, are in progress. |
|
 |
| |
Fix
the problem operations |
| |
Union Carriage & Wagon, Hall Longmore and
Harvey Roofing were returned to profitability during the year as
a result of management and strategic interventions to align them
with the Rebuilding Murray & Roberts strategy and strengthen
their marketing capabilities.
We rationalised and restructured our construction business in order
to improve its marketing capability and performance in difficult
markets. |
|
 |
| |
Define
the brand identity of Murray & Roberts |
| |
We conducted a brand recognition exercise with
key customers and other industry stakeholders, and established that
the name Murray & Roberts is more recognisable and differentiated,
both locally and internationally, than M&R. Our name and other
elements that represent our brand equity, such as the colour yellow
and octagonal shape of our brandmark, have been retained in a newly
designed brandmark which modernises and aligns our corporate image
with the strategic changes underway.
As part of this process, Engineering Management Services (EMS),
incorporating JCI Capital Projects and Lama, re-branded itself as
Murray & Roberts to take advantage of the favourable market
perception of our brand. A similar process is underway with other
operations in the group. |
|
 |
| |
Integrate
the corporate structure for unity |
| |
We broke down the individual divisional silos
of the past and created a more transparent and integrated management
environment.
We implemented a new organisational framework to improve the quality
of communication between the operating companies and the corporate
office, to strengthen the groups expertise and to harness
the unique synergies within the group. This framework has three
primary axes of influence, namely:
| |
The operations with their management teams,
responsible for day-to-day performance management; |
| |
The corporate executive team, responsible
for ensuring that Murray & Roberts delivers strategic
value to its customers and shareholders; and |
| |
The corporate team of knowledge executives,
responsible for providing technical leadership and expertise
to the organisation as a whole. |
|
|
 |
| |
Attract
young people into the business |
| |
During the year, we attracted a number of new
corporate and operational executives in their 30s and early 40s.
We have seen a substantial increase in the number of job applications
from highly skilled young people around the globe, indicating that
Murray & Roberts has become an attractive destination, internationally,
for talented individuals. |
|
 |
| |
Build
around our core competence for growth |
| |
Our core competence is industrial
design, the ability to adapt and innovate in order to construct
or manufacture better, faster, at lower cost and within environmental
constraints. This is the factor that differentiates Murray &
Roberts and gives it a competitive edge.
Operations such as Murray & Roberts Engineering Solutions, Murray
& Roberts Foundries, Union Carriage & Wagon and Genrec are
already delivering successes in this regard and the strategy is
being implemented in all other operations. |
|
 |
| |
Improve
the operating margins |
| |
Margins improved by more than 100% during the
2001 financial year but a great deal of work lies ahead to achieve
our full objectives in this regard.
We have implemented major interventions aimed at cutting costs and
developing a better proposition on how we engage our markets for
value. |
|
 |
| |
Deliver
growth in headline earnings |
| |
We exceeded our performance targets in the 2001
financial year. |
|
 |
|